I’m a UX leader who empowers design teams to do their best work.
About me
I’m a Minneapolis-based UX leader who’s spent 16 years building digital experiences. In that time, I’ve embraced a leadership style rooted in storytelling and believing in my team.
This approach has led to amazing outcomes. Keep scrolling to learn more.
The design principles I live by…
Intentional
Every element serves a clear purpose, whether practical or aesthetic.
Meaningful
A real human problem is being solved and thus the experience matters to the user.
Clear
The user never feels lost, they know what they’re doing and where they’re going next.
My experience
Sr. UX manager at Best Buy, Digital Shopping
Lead and manage a team of 12 designers and managers focused on Best Buy’s PDP, PLP, Search, and Recommendations experiences.
Sr. UX manager at Best Buy, People Tech
Lead and manage a team of designers focused on making Best Buy a Best Place to Work.
Sr. content designer and UX lead at U.S. Bank
Act as content designer for multiple online banking teams and lead UX for the enterprise notification team.
Content strategy manager at Content Reactor
Lead and manage a 7-person content strategy team that supported 20+ growth startups.
UX content strategist at BrandHoot
Drive UX content strategy for the agency (clients include Mayo Clinic) and lead content marketing.
Lead UX content strategist at Lionbridge
Act as the lead content strategist for Samsung’s mobile design system.